My writing stash

stash / noun something put away

This site is a writing stash – a location intended to house all my written content in one place.

The content posted here primarily includes media releases from the past four-odd years. In addition to these, I have written hundreds of news and story posts as well as articles that exist in print and on the web.

This stash will give you an overview of the diversity of my writings. You can read more about this on the ‘About‘ page.

Writing jewellery product descriptions

I had some fun mid-February writing product descriptions for jewellery – 63 of them!

My friend writes blog posts for an American company that makes jewellery – primarily using pearls. As product descriptions are not her thing, she asked if I could assist. She sent me a photo of a product to try and this is what I wrote:

The subtle tones of multicoloured pearls – gathered with black pearls and crystalline beads – hint at cool autumn temperatures and the coming of winter. This necklace, with its elegant clusters, is  sufficiently bold to complement floaty fabrics.

She liked and I got the commission to write another 62 of these.

Although I’ve done loads of descriptions for running shoes and sports equipment and apparel, I have never done jewellery. It was fun and I got totally adjectived out.

I was delighted to receive feedback via my friend from the client.

“She loves it. Six exclamation marks.”

I’ll be writing these regularly for her, each time her client loads new products.

Rewriting old content

Last week I finished rewriting copy for African Travel Gateway, an operator that specialises in African travel with tours and safaris. The pieces that I rewrote were on ‘Luxury train travel in South Africa‘ and focused on the three train services – The Blue Train, Shongololo Express and Rovos Rail.

Rewriting content is, to me, more than just moving sentences around. I also spend time on the web looking up information on the trains and their services to see whether I can add a bit of new and fresh to the old content. I also look at ways to say what needs to be said even better.

I found this a very rewarding commission and look forward to doing more rewrites.

 

 

 

 

TrailBlazing story

I was delighted to receive an invitation from trail runner Linda Doke, to write a story for the website of a new trail running magazine that she will be editing, “TrailBlazing”. The website goes live 1 March.

Linda describes the magazine as, “The first issue will be out in the first week of March. It’ll be an A3-size quarterly newspaper, nothing fancy at all, just 16 pages to start with, and hopefully with good growth prospects. It’ll be free, and will reach trail runners by being available at certain running stores around the country, and via race organisers at specific races.”

The contents will also be available online. “So all those who don’t get their hands on a copy at a race or from a running shop will always be able to read it online. Easy peasy,” she explains.

I have handed in my article to celebrate the website launch, which I hope the readers will enjoy. I’ll post a link once the website is up.

The best time to visit the Kruger National Park

I’ve recently been doing some writing for an old friend at Dirty Boots, an outstanding adventure activity guide that has been around for more than a decade. It comes out as an annual print DL-book and over the years their website content has developed substantially to give people the option of a print or online reference. Johan gave me a call last week to see whether I’d be available to do some writing for them as their writer has immigrated.

Dirty Boots content is generally short snippets related to activities, operators or locations and for now we’re focused on website content. I look forward to copy editing and writing content for the 2018 edition of the book later this year.

Johan’s first company and website, started some 23 years ago – long before Dirty Boots, was African Travel Gateway, which is managed by Howard. Johan connected me with Howard to write content for him too and this morning I submitted my first piece, a 1300-word article on ‘The best time to visit the Kruger National Park’.

I enjoyed putting this together as it meant time spent online researching different aspects of the park. I haven’t been to Kruger in many, many years so I enjoyed reading up on the regions, animals, birds and flora.

If you’re thinking about heading to Kruger, read my article on the African Travel Gateway website.

Copyediting fun

I was very fortunate to receive more copyediting work recently, which I really enjoy. Part of the pleasure comes not only from making someone else’s writing nice-nice, but also in learning more about grammar and structure. I often find that a quick edit takes a while longer because I make corrections but then turn to the internet to find out why what I know is correct and what the client had is not. Continue reading

Profile: CP Kriek

Back in November I wrote a profile on a young farmer for an industry publication. The article is out. Despite the publisher making a bloops with the bottom left image, which was correct in the proof, it looks good and CP has had positive feedback on the article. Words below.

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Meet CP Kriek

From industrial engineer to pig farmer, CP Kriek is transforming his piggery through technology, investing in people, and by implementing methods that focus on the health, comfort and well-being of his animals. Winner of Agri Gauteng’s Young Farmer of the Year award, Kriek applies a grounded philosophy and innovative vision to his business by simplifying, streamlining, improving and removing. Continue reading

Adventure Film Challenge 2017

This piece was re-worked from a past release sent to me by my client. I included additional content and gave the whole thing a facelift.

CAPE UNION MART OPENS ENTRIES FOR 2017 ADVENTURE FILM CHALLENGE

Waterproof, onboard, compact and wearable, the advent of personal point-of-view digital cameras and a wide range of video editing software and apps has enabled adventure aficionados to create films of exceptional quality. Cape Union Mart’s Adventure Film Challenge invites these enthusiasts to submit their films by the end of June for this annual competition. Continue reading