Rewriting old content

Last week I finished rewriting copy for African Travel Gateway, an operator that specialises in African travel with tours and safaris. The pieces that I rewrote were on ‘Luxury train travel in South Africa‘ and focused on the three train services – The Blue Train, Shongololo Express and Rovos Rail.

Rewriting content is, to me, more than just moving sentences around. I also spend time on the web looking up information on the trains and their services to see whether I can add a bit of new and fresh to the old content. I also look at ways to say what needs to be said even better.

I found this a very rewarding commission and look forward to doing more rewrites.