Writing jewellery product descriptions

I had some fun mid-February writing product descriptions for jewellery – 63 of them!

My friend writes blog posts for an American company that makes jewellery – primarily using pearls. As product descriptions are not her thing, she asked if I could assist. She sent me a photo of a product to try and this is what I wrote:

The subtle tones of multicoloured pearls – gathered with black pearls and crystalline beads – hint at cool autumn temperatures and the coming of winter. This necklace, with its elegant clusters, is  sufficiently bold to complement floaty fabrics.

She liked and I got the commission to write another 62 of these.

Although I’ve done loads of descriptions for running shoes and sports equipment and apparel, I have never done jewellery. It was fun and I got totally adjectived out.

I was delighted to receive feedback via my friend from the client.

“She loves it. Six exclamation marks.”

I’ll be writing these regularly for her, each time her client loads new products.

TrailBlazing story

I was delighted to receive an invitation from trail runner Linda Doke, to write a story for the website of a new trail running magazine that she will be editing, “TrailBlazing”. The website goes live 1 March.

Linda describes the magazine as, “The first issue will be out in the first week of March. It’ll be an A3-size quarterly newspaper, nothing fancy at all, just 16 pages to start with, and hopefully with good growth prospects. It’ll be free, and will reach trail runners by being available at certain running stores around the country, and via race organisers at specific races.”

The contents will also be available online. “So all those who don’t get their hands on a copy at a race or from a running shop will always be able to read it online. Easy peasy,” she explains.

I have handed in my article to celebrate the website launch, which I hope the readers will enjoy. I’ll post a link once the website is up.

The best time to visit the Kruger National Park

I’ve recently been doing some writing for an old friend at Dirty Boots, an outstanding adventure activity guide that has been around for more than a decade. It comes out as an annual print DL-book and over the years their website content has developed substantially to give people the option of a print or online reference. Johan gave me a call last week to see whether I’d be available to do some writing for them as their writer has immigrated.

Dirty Boots content is generally short snippets related to activities, operators or locations and for now we’re focused on website content. I look forward to copy editing and writing content for the 2018 edition of the book later this year.

Johan’s first company and website, started some 23 years ago – long before Dirty Boots, was African Travel Gateway, which is managed by Howard. Johan connected me with Howard to write content for him too and this morning I submitted my first piece, a 1300-word article on ‘The best time to visit the Kruger National Park’.

I enjoyed putting this together as it meant time spent online researching different aspects of the park. I haven’t been to Kruger in many, many years so I enjoyed reading up on the regions, animals, birds and flora.

If you’re thinking about heading to Kruger, read my article on the African Travel Gateway website.

Profile: CP Kriek

Back in November I wrote a profile on a young farmer for an industry publication. The article is out. Despite the publisher making a bloops with the bottom left image, which was correct in the proof, it looks good and CP has had positive feedback on the article. Words below.

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Meet CP Kriek

From industrial engineer to pig farmer, CP Kriek is transforming his piggery through technology, investing in people, and by implementing methods that focus on the health, comfort and well-being of his animals. Winner of Agri Gauteng’s Young Farmer of the Year award, Kriek applies a grounded philosophy and innovative vision to his business by simplifying, streamlining, improving and removing. Continue reading

Skyrun 2016

Post-race releases are always more fun that pre-event releases as the former include battle stories from participants. The K-Way team did very well and Nicolette’s result is exceptional.

Team K-Way rocked the podium at the 2016 Skyrun

The annual 100 kilometre Skyrun has become a challenging ultra-distance trail run. It takes place every November across the Witteberg mountains, on the Lesotho border. These are fierce mountains where participants may experience scorching temperatures and blizzard conditions within hours. This year, three K-Way athletes Nicolette Griffioen, AJ Calitz and Lucky Miya, hit the trails and took podium places – and set a new course record – at the 20th running of this event.

Continue reading

Young farmer profile

Last week Friday, I had immense fun writing a profile for an industry magazine on a pig farmer, who I met through trail running. He won a provincial Young Farmer of the Year Award and the industry magazine asked him for an article. He gave me a call.

I sent him a few questions, to which he jotted down notes – bullet points – and emailed to me. I turned it into a really super article. I’ll post it here once it has come out in print. Whether you’re in the industry of not, you’ll find it an interesting read.

 

A legendary runner passes

I’ve just had word that a runner who I met in 2001, has passed away after a long illness. I met Karl-Heinz Jost at a seven-day, 250km staged ultra foot race in 2001 – he was 67 at the time and we were both participants. In 2004, I wrote this feature article for Good Taste magazine and Karl-Heinz was the centre of the theme. I dug out this old article to share with the community of runners who knew him too. Continue reading