Backpack product content

From commuter packs to backpacks, this was a more media-focused piece that highlights a bunch of key products. My version below was not the final-final version. There were a few elements that I queried, which the client would have amended after consultation with the relevant people.

Technical products are designed to withstand vigorous activities in conditions that range from sub-zero to blisteringly hot. Cape Union Mart’s in-house brand K-Way specialises in daypacks and backpacks from days hikes to high mountain expeditions. Tested in extreme conditions on the highest peaks in the world, K-Way’s technical backpacks and daypacks include key features of ripstop fabrics, rain covers, waterproof fabrics, YKK zips, hydration system compatibility, sternum straps, waistbelts, padded shoulder straps and side compression straps.

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Commuter bag product content

My year started with product-focused content, like this lifestyle piece on commuter packs.

In addition to backpacks, daypacks and hydration packs for hiking, mountain biking and trail running, Cape Union Mart includes a wide range of K-Way bags for the commuter, business person, student and traveller. With over-the-shoulder messenger, backpack, laptop and roller-luggage styles, K-Way has stylish and durable bags for every South African. 

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Salomon Speedcross 4

A release written with a product focus for a retail outlet. I was asked by the client to rework a release issued by the footwear brand and to highlight elements exclusive to the retailer.

It is for good reason that Salomon’s Speedcross mountain running shoe has been the brand’s most successful and distinctive design. Salomon Speedcross 4 hits Cape Union Mart stores this week and for the next three months Cape Union Mart will be the exclusive stockist of the striking Dark Cloud colourway.  Continue reading