Gallopers Athletics Club fundraising event

This was a fun piece to write as I know trail-running star Lucky Miya. This release below is not the final-final version. There were a few elements that I queried, which the client needed to confirm before sending out.

Lucky Miya to host fundraising 15km & 5km road run/walk in March

K-Way athlete Lucky Miya is a trail-running star with a road pedigree. Four years ago he put his experience towards creating the community-orientated Gallopers Athletics Club in the Phumula Township near Leondale. On Sunday 19 March 2017, the club is hosting their first event, the K-Way Gallopers 15km & 5km Road Run/Walk.

Backpack product content

From commuter packs to backpacks, this was a more media-focused piece that highlights a bunch of key products. My version below was not the final-final version. There were a few elements that I queried, which the client would have amended after consultation with the relevant people.

Technical products are designed to withstand vigorous activities in conditions that range from sub-zero to blisteringly hot. Cape Union Mart’s in-house brand K-Way specialises in daypacks and backpacks from days hikes to high mountain expeditions. Tested in extreme conditions on the highest peaks in the world, K-Way’s technical backpacks and daypacks include key features of ripstop fabrics, rain covers, waterproof fabrics, YKK zips, hydration system compatibility, sternum straps, waistbelts, padded shoulder straps and side compression straps.

Commuter bag product content

My year started with product-focused content, like this lifestyle piece on commuter packs.

In addition to backpacks, daypacks and hydration packs for hiking, mountain biking and trail running, Cape Union Mart includes a wide range of K-Way bags for the commuter, business person, student and traveller. With over-the-shoulder messenger, backpack, laptop and roller-luggage styles, K-Way has stylish and durable bags for every South African. 

Skyrun 2016

Post-race releases are always more fun that pre-event releases as the former include battle stories from participants. The K-Way team did very well and Nicolette’s result is exceptional.

Team K-Way rocked the podium at the 2016 Skyrun

The annual 100 kilometre Skyrun has become a challenging ultra-distance trail run. It takes place every November across the Witteberg mountains, on the Lesotho border. These are fierce mountains where participants may experience scorching temperatures and blizzard conditions within hours. This year, three K-Way athletes Nicolette Griffioen, AJ Calitz and Lucky Miya, hit the trails and took podium places – and set a new course record – at the 20th running of this event.

Calitz scores lucky legs eleven at Platteklip Charity Challenge

K-Way athlete AJ Calitz is again the champion of the annual Platteklip Charity Challenge after he summited Table Mountain’s Platteklip Gorge 11 times between sunrise and sunset on Saturday. For Calitz, a professional trail runner, this Challenge is more than just “a day at the office”. He is wholeheartedly behind the event’s fundraising initiatives for South African Education Project (SAEP). 

Playful rhino orphan thrives with 24-hour care at Aquila Game Reserve

When a newborn rhino calf was abandoned by its mother on New Year’s Eve at Aquila Game Reserve, rangers and vets mobilised to save the dehydrated calf. In the weeks since, the little rhino Osita has flourished. With 24-hour care from his human companions, Osita has grown into a strong, boisterous, mischievous and inquisitive little fellow.

Reigning champ, Lucky Miya returns to Lesotho Ultra on Saturday

He stands only 1.65-metres high, weighs in at 50 kilograms and is gently quiet. Yet inside a fierce competitor roars. He can sustain a 3:30 pace on road over marathon distance and he finished fourth at the technically challenging OTTER Trail Run last month. He covered the gnarly 42-kilometre trail route in 04:49:11. On Saturday, K-Way athlete Lucky Miya races again – this time across a section of the Maluti Mountains in Lesotho.

K-Way is recognised for believing and investing in their people

K-Way Manufacturers, the manufacturing division of the Cape Union Mart Group, has been recognised by the Fibre Processing & Manufacturing SETA (FP&M SETA), for providing opportunities for young people to work and acquire skills in the clothing industry. FP&M SETA has recognised K-Way as the Best Practice Workplace Provider in the Learnership Category for 2015.

Calitz in for wicked weather at Skyrun

The annual Salomon Skyrun has become a must-do bucket-list race for trail runners. It boasts 100 kilometres of mountain running across ridges of the Witteberg mountains of the Eastern Cape with conditions as changeable as dietary advice.

Kleynhans credits route choice to his Three Peaks win

Cool temperatures and solid performances throughout the field marked the 19th running of the  Three Peaks Challenge in Association with K-Way. Cape Town runner Martin Kleynhans won convincingly – for the second consecutive year. It took him five-hours and 20 minutes to complete the 50-kilometre route between three of Table Mountain’s peaks – Devil’s Peak, Maclear’s Beacon and Lion’s Head.